Walmart needed to sell Tyson ribs.
The mission: develop an omnichannel campaign effort.
Walmart set the guardrails. Whatever we came up with had to fall in line with their theme: "Grilling for every occasion."
We answered with:
Now let’s spread the word…
Ads were distributed across the following platforms:
Walmart Connect is a retail media platform which advertises direct to shoppers via app and across brick-and-mortar locations.
Shopkick offers rewards for activities on both online and offline platforms such as walking into stores, scanning items, making in-app or in-store purchases and submitting receipts
Chicory transforms recipe content into commerce media. If you’ve searched for a recipe, you’ve definitely seen their handiwork before
Our PR Team was on the ball, too.
Seriously. The unsung heroes of so many great campaigns.
